Seasonal offers and holiday sales can boost conversion, retention, and long-term revenue — but only when paired with the right strategy. This study guide brings together everything you need to plan, build and launch effective promotional campaigns across iOS, Android, and the web.
Whether you’re running your first Black Friday sale or optimizing a multi-region holiday strategy, start here.
Promotional offers: essential reading
Starting off with the fundamentals of why seasonal offers work, how pricing affects behavior, and what to test before you launch.
| Link | Format | Includes |
| Maximizing subscription app revenue with holiday discounts and promotions | Webinar | How to plan, run, and evaluate seasonal promotions, ft. examples of effective discount structures and campaign timing |
| How to re-engage churned users — Caroline Walthall, Quizlet | Podcast episode | Real-world insights on how social proof, flexible plans, and targeted discounts can help re-activate churned users |
| Smart discounting strategies: When, why, and how to offer deals | Blog | Techniques for building discount logic and choosing offer types to maximize conversion, while protecting long-term revenue |
Choosing the right promotional offer
Use these resources to decide which type of promotional offer will create the most lift for your app, from introductory discounts to win-backs and targeted plans.
| Link | Format | Includes |
| Unlocking growth: How to supercharge your paywalls with offers | Blog | Guidance on layering offers into paywalls, increasing paywall relevance, and using incentives to improve view-to-trial conversion |
| Introductory offers: a key lever for growth | Blog | How introductory offers influence behavior, and when to deploy them for maximum impact |
| A guide to lifetime subscriptions: are they right for your app? | Blog | The pros and cons of discounted lifetime subscriptions, and when to use them |
| Introductory offers for RevenueCat Web Billing: convert more users with the right first price | Blog | Instructions to set up web-based introductory offers in RevenueCat |
| The beginner’s guide to Apple win-back offers | Blog | How-to for Apple’s win-back offers, and how to use them to re-engage churned iOS subscribers |
| When is the best time to send a win-back offer? | Blog | Understanding churn patterns and when to launch win-back offers, based on user behaviour and subscription lifecycle |
| How to win back lost customers: Proven strategies for re-engagement | Webinar | Real app examples for designing win-back campaigns, including offer types and targeted segmentation |
Running seasonal campaigns across channels (+ RevenueCat tutorials)
Whether you’re building on iOS, Android, or web, these resources walk through the exact steps to implement promo pricing, offer codes, and signed subscription offers.
| Link | Format | Includes | Platform |