Black Friday is a perfect moment to sell on the web. Your audience finds you through newsletters, ads, podcasts, and social links; you bring them to a checkout you control, shorten the subscription flow and keep more of the revenue.
If you’re panicking that it’s too late to cash in on Black Friday sales, relax 😎
RevenueCat Web Billing lets you launch fast, convert easily, and measure end-to-end. Read on for how to build a simple, effective campaign in hours.
Why the web for Black Friday
- Better acquisition: the web is where top‑of‑funnel happens; email, paid social, search, influencers, and affiliates all link out to web, so one click takes people straight to your offer
- Quicker to build & easier to optimize: update copy, pricing, or creative in minutes, no review cycles, just test and learn while traffic is hot
- Lower costs: keep the margin you’d lose to app store fees, seasonal discounts pay off more when you keep the upside
Example: Justin Guitar’s quick and easy Black Friday campaign
To see Black Friday sales via Web Billing in action, here’s how Justin Guitar set up their Black Friday campaign on the web.
Justin Guitar added a simple banner to the homepage promoting 40% off the first year of their annual plan. The banner linked directly to a RevenueCat Web Purchase Link, a hosted checkout page connected to their existing products. No extra code or web app changes needed.
They also used a Redemption Link so buyers could unlock new in‑app features right after paying, without creating or logging into an account first.
Why this works
- Low friction: visitors go from homepage to checkout in one click
- High intent: the audience is already familiar with the brand through email and social channels
- Better economics: by selling on the web, they keep the revenue share that would’ve gone to the app stores
You can build this same setup in an hour, add your offer, link it to checkout, drop the banner or email link, and start tracking results.
How to build a Black Friday web campaign in RevenueCat:
Now you know what a solid web campaign looks like, here’s what you need to build yours:
- A promo landing page that matches your offer and brand
- A hosted checkout that works anywhere a link fits
- A redemption step that connects the purchase to your app without a login
The flow at a glance looks like this: Ad or email → web paywall or promo page → hosted checkout → success page → redeem in app
You can run this with no code if you want speed. Use Web Purchase Links for checkout and Redemption Links to connect the purchase to a user. If you have time for more control, add a Paywall to design a richer pitch and test variants.
What you need before you start
- A RevenueCat project with a mobile app, products and prices set up
- An offer to promote, including any intro discount and renewal details
- Redemption Links set up in RevenueCat (or enough time to go through app review)
- A place to link from: email, landing page, homepage banner, or all three
- Optional: a simple visual for your campaign flow, and a branded hero image
With the basics ready, it’s time to build the offer and connect the purchase flow.