mediumPhiture YouTube·July 20, 2023

From Gaming to HealthTech | Nick Lisher & Jessica Pettie | ASO Conference 2023

Nick Lisher, CMO @Flo Health Jessica Pettie, Head of ASO @Flo Health Lessons learned from switching industries in ASO.

Key Insights

1

ASO strategy requires significant adaptation across different app verticals/industries

2

Healthtech sector requires specialized ASO approach distinct from gaming

#aso strategy#case study#vertical specific#healthtech
Source:Phiture YouTube
From Gaming to HealthTech | Nick Lisher & Jessica Pettie | ASO News