Apple tested a new ad display format in App Store search and added ad slots to search results, Google Play implemented a "Save for later" feature for releases and a LiveOps feature request counter, and Asodesk launched a new growth support program for mobile products from startups. All key ASO updates from January are in our new digest.
criticalAsodesk Blog (RU)·January 30, 2026
ASO News Digest for January 2026
Key Insights
1
Apple reducing visual differentiation of paid search ads from organic results will likely increase paid ad effectiveness and competition for top positions
2
Multiple ad slot expansion (March 2026) increases paid visibility opportunities but may reduce organic traffic for non-advertised apps
3
Google Play 'Save for later' feature and LiveOps request counter provide new engagement signals for ASO ranking factors
4
Critical store algorithm/visibility changes affecting organic ASO strategy effectiveness