Reinstalls are repeated installations of an app by users who have already downloaded it before but deleted it for some reason. For some app categories, returning lost users can account for up to half of all traffic, sometimes even more. This means that focusing only on retaining your current user base is no longer sufficient — you need to master the art of bringing back those who have left.
highASOMobile Blog (RU)·March 9, 2026
Reinstalls: How to Return Users Who Have Already Deleted Your App
Key Insights
1
Reinstalls can represent 50%+ of app traffic depending on category
2
Reinstall reactivation costs significantly lower than new user acquisition
3
User deletion typically triggered by specific factors, not random events