mediumApple Developer News·December 2, 2024

Get your apps and games ready for the holidays

The App Store logo in blue against a light gray background.

The busiest season on the App Store is almost here. Make sure your apps and games are up to date and ready.

App Review will continue to accept submissions throughout the holiday season. Please plan to submit time-sensitive submissions early, as we anticipate high volume and reviews may take longer to complete from December 20-26.

Learn more about submitting to the App Store

Key Insights

1

App Review continues during holidays but with extended review times from December 20-26

2

Holiday season represents the busiest period on App Store requiring early submission planning

3

Time-sensitive app updates should be submitted before December 20 to avoid delays

Get your apps and games ready for the holidays | ASO News