Apple updated the developer program agreement and introduced new requirements for social networks in Australia, Google Play added trending search queries to the homepage, and RuStore expanded opportunities for developers and added integration with the UMG uDSP advertising platform. All key ASO updates for December — in our new digest.
highAsodesk Blog (RU)·December 29, 2025
ASO News Digest for December 2025
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Key Insights
1
Apple enforcing age verification (16+) for social platforms in Australia requires developers to deactivate underage accounts and monitor new registrations
2
Apple Developer Program agreement updates clarify requirements for new APIs, privacy handling, and infrastructure frameworks
3
Google Play homepage now displays trending search queries, improving app discoverability through trending signals
4
RuStore expanding with new advertising platform integration (UMG uDSP) increases monetization options for developers