5 ASO Lifehacks

Android App Bundle

Category: Store Infrastructure

Actionable tactics, thresholds, and shortcuts curated for android app bundle. Each hack ships with exact numbers where available.

  1. 1. App Bundle Compliance

    Submit your new apps exclusively in AAB format as required by Google Play since November 2021 to ensure your visibility and availability on the store. Failing to comply can result in your app being rejected from the store.

  2. 2. Leverage Dynamic Delivery

    Use the capabilities of AAB to reduce your app size by at least 15-35%, enhancing installation rates. This reduction can help your app rank better, especially in emerging markets where lower-end devices dominate.

  3. 3. Implement Negative Keywords

    In your Apple Ads campaigns, actively use negative keywords derived from irrelevant Search Match results to conserve budget and optimize ad spend, ensuring your ads don’t show up for unwanted queries.

  4. 4. Competitor Keyword Tracking

    Regularly analyze competitor keyword strategies using Apple Ads Intelligence tools to discover high-performing keywords that you might not be using. This can lead to valuable insights and improved keyword selection for your campaigns.

  5. 5. Weekly Keyword Updates

    Schedule a weekly review of your keyword lists based on performance metrics to replace ineffective terms and optimize your ad spending. Consistent updates can prevent overspending on low-performing keywords.