5 ASO Lifehacks

App Preview Video

Category: Visual Assets & Creative

Actionable tactics, thresholds, and shortcuts curated for app preview video. Each hack ships with exact numbers where available.

  1. 1. Video Length Optimization

    Use 15-second videos for your app preview to align with the most common duration, striking a balance between engagement and information delivery for maximum impact.

  2. 2. Quality Resolution Compliance

    Ensure your video is rendered at the optimal resolution for each device — for iPhone 15, use 1170×2532 in portrait and 2532×1170 in landscape to maintain visual quality and compliance.

  3. 3. First Frame Strategy

    Design the opening frame of your app preview video to be visually striking and informative, as it serves as the poster frame in the home screen view, significantly influencing initial user impressions.

  4. 4. Utilize Multiple Videos

    Upload the full allowance of 3 videos per locale to showcase different features or aspects of your app, allowing users to get a comprehensive view and increasing the chances of conversion.

  5. 5. Emphasize Unique Features Early

    Highlight key functionalities within the first 5 seconds of your app preview video to capture user attention quickly and improve the chances of an immediate download decision.