5 ASO Lifehacks

App Preview Video

Category: Visual Assets & Creative

Actionable tactics, thresholds, and shortcuts curated for app preview video. Each hack ships with exact numbers where available.

  1. 1. Video Length Optimization

    Keep your app preview video at 15 seconds, as this duration tends to perform best and allows for quick engagement without losing viewer interest.

  2. 2. Quality Over Quantity

    Always prioritize a single high-quality app preview video rather than using three mediocre ones, as even one strong video can enhance your CVR by 5-15%.

  3. 3. Device-Specific Formats

    Create separate videos for iPhone and iPad to ensure optimal resolution and frame rate compatibility, enhancing visual presentation across devices.

  4. 4. Engaging First Frame

    Design the first frame of your video to be visually striking since this is what users see in the app store before deciding to click play.

  5. 5. Keyword Integration in Metadata

    When crafting your title and subtitle, integrate relevant keywords but restrict your title to a maximum of three to avoid keyword stuffing penalties.