5 ASO Lifehacks

App Review Guidelines

Category: Store Infrastructure

Actionable tactics, thresholds, and shortcuts curated for app review guidelines. Each hack ships with exact numbers where available.

  1. 1. Zero Pricing Clarity

    Set your free app price at 0.00 USD to avoid confusion, and clearly indicate subscription details in your app’s description to clarify the offerings for users and reviewers.

  2. 2. Define Subscription Tiers

    Accurately define your subscription pricing options in App Store Connect, including the option for free trials to enhance user acquisition and adherence to guidelines.

  3. 3. Provide All Visual Assets

    Include iPad and Apple Watch screenshots in your submission, even if your app is only designed for iPhone, to comply with Apple's requirements and improve visual appeal.

  4. 4. Monitor Compliance Across Teams

    Ensure all involved teams—product, engineering, legal, and ASO—continuously monitor app guideline compliance from development through launch to avoid penalties and optimize performance.

  5. 5. Avoid Keyword Stuffing

    Adhere strictly to metadata rules by avoiding keyword stuffing in your app title or description, as violations can lead to app rejection or demotion in store rankings.

App Review Guidelines — ASO Lifehacks | ASOtext