5 ASO Lifehacks

App Store Tags

Category: Keywords & Metadata

Actionable tactics, thresholds, and shortcuts curated for app store tags. Each hack ships with exact numbers where available.

  1. 1. Tag Optimization

    Assign up to 20 relevant tags to your app, using the App Store's autocomplete feature to select popular and relevant suggestions to improve search visibility and discoverability.

  2. 2. Market Responsiveness

    Monitor the introduction of alternative app marketplaces in Brazil and adjust your distribution strategy, considering potential changes in fee structures and competition dynamics to maximize your app's reach.

  3. 3. Competitor Tag Analysis

    Regularly analyze the tags used by competing apps in your category to identify gaps and emerging trends that could inform your own tagging strategy for improved discoverability.

  4. 4. Discovery Focus

    Integrate specific user-facing tags that align closely with your app's core features and functionality, ensuring tags are not duplicative but rather enhance your app's categorization in the App Store.

  5. 5. Alternative Revenue Models

    Explore potential revenue models as new marketplace options emerge, particularly considering how alternative app markets may offer different fee structures that could benefit your financial strategy.