5 ASO Lifehacks

Cross-Promotion

Category: Growth & UA

Actionable tactics, thresholds, and shortcuts curated for cross-promotion. Each hack ships with exact numbers where available.

  1. 1. In-App Store Embedding

    Implement SKStoreProductViewController to allow users to view and download your other apps directly within your app, increasing conversion rates with minimal user disruption.

  2. 2. Strategic Interstitial Timing

    Use interstitial overlays after key user actions, such as level completions or task achievements, to promote related apps when users are most engaged.

  3. 3. Focused Cross-Promo Notifications

    Employ between-session notifications to remind users of your other apps, targeting those who have not yet installed them to maximize reach and encourage downloads.

  4. 4. Post-Action Prompts

    Integrate promotional prompts immediately after users achieve a significant milestone—present other apps that complement their achievement to boost cross-promotion effectiveness.

  5. 5. Frequency Capping Implementation

    Set up frequency capping to show promo messages only to users who haven’t installed the app yet; switch to a deep link after installation to optimize user experience and resources.