5 ASO Lifehacks

What's New

Category: Keywords & Metadata

Actionable tactics, thresholds, and shortcuts curated for what's new. Each hack ships with exact numbers where available.

  1. 1. Engaging Release Notes

    In your What's New section, clearly detail changes like 'Added dark mode, fixed crash on iPhone 12, 40% faster photo loading' to capture user interest and improve retention rates.

  2. 2. Highlight Visible Changes

    Focus on user-facing updates to make your release notes compelling, such as new features or improvements users will notice, rather than technical backend changes.

  3. 3. Avoid Generic Phrases

    Refrain from using common terms like 'Bug fixes and improvements' alone, as this can signal minimal effort; be specific to enhance appeal.

  4. 4. Re-Engagement Strategy

    Utilize exciting new features in your release notes to entice lapsed users back to your app; this can boost update adoption significantly.

  5. 5. Readable Format

    Structure your release notes with short paragraphs or bullet points instead of lengthy text to improve readability and user engagement.