Completely forgot about this email exchange where Eddy Cue suggested Apple was leaving money on the table at 30% and should consider 40% for subscriptions. 😅
9to5mac.com/2020/07/29/email…
lowSearch: Nitter·April 22, 2026
RT by @eric_seufert: Completely forgot about this email exchange where Eddy Cue suggested Apple was leaving money on the table at 30% and should consider 40% for subscriptions. 😅 https://9to5mac.com/2020/07/29/emails-revealed-in-antitrust-hearing-shows-apple-has-considered-increasing-app-store-fees-to-40/
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Key Insights
1
Apple internally discussed raising subscription commission rates above the standard 30% baseline
2
Historical context on Apple's app store monetization strategy and executive perspectives
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