lowSearch: Reddit·April 25, 2026

First-time solo developer — looking for ASO feedback on my memorial app

📊Affects these metrics

Hey everyone — first-time developer here looking for honest feedback on my App Store listing.

I built an app called Custos — Keeper of Memory. It’s a memorial keepsake app that turns prayer cards, obituaries, and funeral programs into beautiful digital memorials using AI. Families can share memorials with loved ones, add them to Apple Wallet, and get annual reminders on birthdays and anniversaries. Pet memorials too. Completely free for families — no subscription, no upsell, ever.

App Store: https://apps.apple.com/us/app/custos-keeper-of-memory/id6761027136

Current stats after about 3 weeks. Running meta/tiktok ads. Nothing crazy. Prob 750/weekly

Category — just switched to Reference/Lifestyle

Any feedback appreciated. This app means a lot to me personally

Key Insights

1

Developer switched to Reference/Lifestyle category—may want to validate if this is optimal positioning for memorial/keepsake use case vs. Health & Fitness or Productivity categories

2

Early-stage ASO—3 weeks in with external paid traffic suggests opportunity to optimize keyword targeting, screenshots, and description before organic ranking stabilizes

3

Niche/emotional category (memorials, grieving support) may benefit from A/B testing app store creative (screenshots, preview video) to improve conversion from impressions

First-time solo developer — looking for ASO feedback on my m | ASO News