App growth in 2026 looks different. AI is no longer a future consideration – it’s reshaping how the world’s leading apps acquire users, retain them, and grow revenue. On September 17, Business of Apps NYC is where those conversations happen at scale.
500+ senior leaders. 6 content rooms. One day built entirely around what’s actually working right now in the app growth ecosystem.
Take a look at what’s on the agenda and what you’ll walk away with.
You’ll get to experience the 6 stages of app growth insights:
Short talks and panels covering the strategies, trends, and decisions shaping app growth across every stage of the funnel. This is where the industry’s sharpest minds make the case for what comes next. Growth Zone
Hands-on workshops covering the full acquisition stack – from ASO and ASA to creative strategy, privacy-first attribution, and web-to-app funnels. Leave with tactics you can action on Monday morning.
Retention & Revenue Zone
Sessions focused on the strategies building lasting profitability -subscription evolution, paywall optimization, CRM, lifecycle personalization, and the payment flows redefining how apps make The Boardroom
Collaborative conversations where senior app marketing leaders work through the strategic challenges keeping them up at night. Smaller group. Candid conversation. No holding back.
App Talks
One-on-one interviews with the industry experts behind the hottest topics in app growth right now. Honest, unscripted, and built around the questions the audience actually wants answered. Table Talks
Roundtable format discussions where you bring your toughest challenge and work through it with peers facing the exact same problems. No slides. Just the people in the room and the problem in front of them.
Save $750 now and view agenda.
Across those six stages, here are some sessions to look forward to:
From creative generation to real-time optimisation to smarter monetization – AI runs through every stage, every session, every conversation this year. More AI sessions dropping soon – watch this space.
The full agenda drops soon – but our Super-Early Bird sale ends before it does. Lock in $750 in savings before July 24.
What you’ll walk away with
One day in New York and every session is built around the questions app growth leaders are trying to answer right now – including how AI is reshaping every stage of the funnel.
What people said last year
“I learned so much and expanded my network.”- Etinosa Obaseki, Artist Management & Digital Growth, SoundCloud
“We had such a great time and met some amazing app marketers. Great conference, as always!” – Finn Alvaro, Sales Manager, App Dev, Reddit
“Have attended the past 2 years. It is a great event. I always leave with new ideas, learn a lot and meet great people in the field.” – Kyla Malone, Marketing Director, IDT – BOSS Revolution
Apply for a subsidized ticket.
The post Inside the Business of Apps NYC agenda: AI, acquisition, retention, revenue appeared first on Business of Apps.