Business of Apps is delighted to partner with Mintegral to launch Inside App Scaling, a new channel dedicated to the operational realities of scaling apps in the modern marketing era.
The channel is built around Mintegral’s marketing ecosystem, which brings together Mintegral’s own solutions and selected partner products to support a complete app growth loop. The focus is app scaling: mapping the key stages developers and marketers move through as they grow their apps, from user acquisition and monetization to creative, analytics, and performance optimization.
Commenting on the launch, Cassie Cheng, Global Head of Marketing at Mintegral, said:
“Our ambition is for Inside App Scaling to become a long-term reference point for app developers and marketers navigating the demands of modern app growth. We’re excited to grow our partnership with Business of Apps and share valuable insights with the industry.”
The article series will examine what’s actually working for growth teams running complex, multi-market UA operations, covering multi-platform campaign management, creative testing at scale, market intelligence, and performance optimization across the full growth loop.
Guidance on these topics is often scattered across separate corners of the industry — UA advice in one place, monetization benchmarks in another, creative and measurement insights somewhere else entirely.
With Inside App Scaling, Mintegral brings these threads together into one structured, practical, and reliable source, creating a dedicated knowledge hub for the app industry audience reached by Business of Apps.
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