mediumBusiness of Apps·July 30, 2026

Here’s who’s coming to Business of Apps NYC on September 17th

Here’s who’s coming to Business of Apps NYC on September 17th

App growth in 2026 is harder to navigate alone — the channels are more complex, the data is noisier, and the AI tools are moving faster than any one team can track.

The best antidote? Being in a room with 500+ people solving the exact same problems. From ChatGPT to Perplexity to Google’s AI Overviews, AI is rewriting how consumers find and buy. Branch’s benchmark report shows where 300 enterprise leaders are investing, which optimization tactics are gaining traction across six industries, and what to prioritize in 2026.

Get the full benchmark report.

On September 17 in New York, the senior leaders behind the world’s leading apps come together at Business of Apps NYC for one day to share what’s actually working – across UA, retention, revenue, and AI-powered growth.

Here’s who’s already going to be in that room:

The room at a glance:

Senior leaders across app marketing, UA, product, CRM, and revenue

September 17. Convene Midtown, New York. One day. Every stage of the funnel covered.

The room is set. The only question is whether you’re in it. Get your ticket here.

Work for an app or brand? You may be eligible for a subsidised ticket — apply here.

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Mintegral launches “Inside App Scaling”, a new channel on Business of Apps

Peloton, The Economist, Fubo – meet your Business of Apps NYC speakers

77% of Business of Apps NYC exhibition space is already gone

Users are 91% more likely to ignore in-feed ads. Here’s where attention still lives

Paid Social Traffic: a new way to reach social audiences [new ad format]

Apply to speak at Business of Apps Berlin 2026

Inside the Business of Apps NYC agenda: AI, acquisition, retention, revenue

Get tickets.

Business of Apps Berlin Launch Tickets ending 7th August

Key Insights

1

Networking with industry leaders can enhance understanding of successful app growth strategies.

2

AI tools are increasingly influencing app discovery and marketing strategies.

Here’s who’s coming to Business of Apps NYC on September 17t | ASO News