For mobile games, the battle for attention starts long before a player reaches the first level. It begins on the app store.
Before someone installs, your store listing needs to quickly communicate what your game is, why it’s worth playing, and how it stands out from the hundreds of other titles competing for the same audience. When screenshots, characters and claims can start to look very similar, getting those first impressions right can have a major impact on visibility and conversion.
That’s why Yodel Mobile is teaming up with AppFollow for the second edition of ASO Under Review, this time putting mobile games under the spotlight.
Hosted by Ilya Kataev, Senior Professional Services Manager at AppFollow, Jess Spivey, Account Manager at Yodel Mobile, and Marina Roglic, ASO Expert, the live session will break down real gaming app store listings and show where teams can strengthen their ASO strategies.
Gaming presents a unique ASO challenge. A listing needs to do more than explain functionality; it needs to sell an experience.
Players want to understand the gameplay, genre, visual style and value of a game almost immediately. Your screenshots, metadata, ratings, and reviews all contribute to that decision, while your competitors fight for the same search visibility and installs.
During the session, our experts will look at the factors that can make the difference between a player scrolling past and choosing to install.
The webinar will explore:
What makes ASO different for mobile games
How to make screenshots communicate gameplay, genre and value faster
Common mistakes in gaming app store listings
How ratings and reviews reveal player expectations and potential conversion blockers
Rather than relying on hypothetical examples, we’ll apply these principles directly to real apps and highlight changes gaming teams can take back to their own store listings.
Want your game reviewed live?
When you register, submit your app name or App Store/Google Play URL. We’ll select 2–3 mobile games to audit live during the webinar, looking across metadata, screenshots, ratings and reviews, competitor positioning and overall store conversion.
Each audit will include practical recommendations designed to show not only what could be improved, but why those changes matter.
Register now and submit your game for the chance to be audited live.
app audit, App Store Optimisation, apps, ASO, gaming, Mobile Games