highApple Developer News·March 31, 2026

App Store expands support to 11 new languages

To help your apps and games reach more people worldwide — especially in India — App Store Connect now supports localized metadata for 11 new languages, bringing the total number of supported localizations to 50. The new languages include Bangla, Gujarati, Kannada, Malayalam, Marathi, Odia, Punjabi, Slovenian, Tamil, Telugu, and Urdu.

You can now provide localized metadata — such as your app name, description, screenshots, and more — in App Store Connect. When you localize your metadata, it helps make your app relevant to potential users across languages and cultures, and provides an opportunity to grow your business. You can add localized metadata with your next version submission for each platform you support and use new localized App Store badges in your marketing communications.

Key Insights

1

Localized metadata support expanded to 50 languages, with 11 new additions focused on Indian and regional markets

2

Localization of app store metadata (name, description, screenshots) directly impacts discoverability and conversion in local markets

3

New localized App Store badges available for marketing communications

App Store expands support to 11 new languages | ASO News