The Winter Olympics are pushing Peacock toward a major milestone. But the real story is how NBC's streaming app doubled its revenue while Disney's apps went the other way.
highAppfigures Blog·April 11, 2026
Peacock Is Riding the Winter Olympics Straight to 100 Million Downloads
📊Affects these metrics
Key Insights
1
Major sporting events provide significant user acquisition and monetization catalysts for streaming platforms
2
NBC's Peacock outpaced Disney's apps in revenue growth despite Disney's larger overall portfolio
3
Streaming category shows high correlation between content calendar timing and revenue performance