Rules and standards set by app stores that govern app content, behavior, marketing claims, and user data handling. Compliance is essential for app approval, continued distribution, and avoiding removal or account suspension.
What It Is
Compliance guidelines are the official policies published by app stores—primarily Apple App Store and Google Play—that outline what apps can and cannot do. These rules cover:
- Content restrictions (violence, hate speech, explicit material)
- Data privacy and security requirements
- Misleading claims and false advertising
- Functionality and performance standards
- In-app purchase and payment practices
- User consent and transparency obligations
- Geographic and regulatory restrictions
Why It Matters for ASO
wiki:metadata and promotional materials must comply with store rules or face rejection or removal. Non-compliant apps lose visibility and credibility. Staying compliant ensures:
- Smooth app submission and approval
- Sustained distribution and monetization
- Positive user trust and ratings
- No penalties or account suspension
Violations can result in app delisting, which eliminates all organic and paid discovery opportunities.
Key Things to Know
- Store-specific rules: Apple and Google have different requirements; review both if launching cross-platform
- Regular updates: Guidelines evolve; check official documentation regularly
- Category-specific policies: Games, financial apps, health apps, and dating apps face stricter scrutiny
- Marketing claims: Screenshots, descriptions, and ads must be truthful; exaggerated claims invite rejection
- Data handling: Privacy policies must clearly explain data collection and use
- Age ratings: Ensure your app's content rating aligns with actual content
- Review appeals: If rejected, most stores allow formal appeals with explanation of compliance fixes
Compliance should be reviewed early in development and maintained throughout the app's lifecycle to avoid costly delays or loss of distribution.