Also known as: App Screenshot, Screenshots Gallery, Promotional Screenshots, Store Screenshot
Visual Assets & Creative
Automate After 32 Assets: If your screenshot set reaches 8 screenshots across 4 languages, stop maintaining them manually and build a generation pipeline before release delays and quality drift compound.
Use Real UI Captures: Generate screenshots from simulator or device runs instead of static mockups so every release reflects the current interface and avoids outdated store visuals.
Separate Template From Copy: Build reusable screenshot templates for frames, backgrounds, and shadows, then inject localized headline text separately so each market can be updated without redesigning every image.
Export Sizes in the Release Flow: Add screenshot size export and asset upload to your release workflow so device-specific and localized screenshots are regenerated whenever the app UI changes.
Automate Production, Not Positioning: Let automation handle frames and exports, but review headline hierarchy and value proposition manually for each screenshot set before publishing.