Visual Assets & Creative MOC

> Users decide to install or leave within 3–6 seconds. Every pixel on the product page either earns that install or loses it. This category covers every visual element, how to design it, test it, and localize it across platforms.

Core Visual Elements

Static Assets

• App Icon — the first visual impression in search results and everywhere the app appears
• Screenshot — the gallery that tells your app's story; first 2-3 are critical "above the fold"
• Feature Graphic — Google Play's 1024×500 hero banner; no Apple/Amazon equivalent

Video Assets

• App Preview Video — Apple's auto-playing in-app preview (up to 3 per locale)
• Short-form Video Discovery — NEW Google Play's 2026 video discovery channel (15-60 second format)
• Promotional Video — cross-platform video strategy including YouTube trailers for Google Play

The Product Page

• App Store Product Page — full anatomy of the listing page and visual hierarchy per platform

Testing & Optimization

• wiki:ab-testing — PPO (Apple) vs Store Listing Experiments (Google); what's testable and how
• Creative Testing Strategy — systematic framework: test icon first, then screenshots, then video
• Custom Store Listings — Google Play's condition-based listing variants (up to 50 per app)

Platform-Specific Features

• LiveOps Cards — Google Play promotional cards for events, offers, and updates
• Custom Product Pages (CPP) — Apple's URL-based custom pages (up to 35, keyword-assignable)

Localization & Specifications

• Store Listing Localization — transcreation of visual assets for international markets (20-40% CVR lift)
• Visual Asset Specifications — master reference for all image/video dimensions, formats, and codecs

Dependency Map

graph TD
    AIP[App Store Product Page] --> ICO[App Icon]
    AIP --> SS[Screenshot]
    AIP --> APV[App Preview Video]
    AIP --> FG[Feature Graphic]
    
    ICO --> CVR[Conversion Rate]
    SS --> CVR
    APV --> CVR
    FG --> CVR
    
    AB[A/B Testing] --> ICO
    AB --> SS
    AB --> APV
    AB --> FG
    
    CTS[Creative Testing Strategy] --> AB
    
    CSL[Custom Store Listings] --> SS
    CSL --> FG
    CSL --> SLL[Store Listing Localization]
    
    CPP[Custom Product Pages] --> SS
    CPP --> APV
    
    LOC[LiveOps Cards] --> Engagement
    
    SLL --> SS
    SLL --> FG
    SLL --> APV
    
    VAS[Visual Asset Specifications] -.-> ICO
    VAS -.-> SS
    VAS -.-> FG
    VAS -.-> APV