> Users decide to install or leave within 3–6 seconds. Every pixel on the product page either earns that install or loses it. This category covers every visual element, how to design it, test it, and localize it across platforms.
Core Visual Elements
Static Assets
- App Icon — the first visual impression in search results and everywhere the app appears
- Screenshot — the gallery that tells your app's story; first 2-3 are critical "above the fold"
- Feature Graphic — Google Play's 1024×500 hero banner; no Apple/Amazon equivalent
Video Assets
- App Preview Video — Apple's auto-playing in-app preview (up to 3 per locale)
- Short-form Video Discovery — NEW Google Play's 2026 video discovery channel (15-60 second format)
- Promotional Video — cross-platform video strategy including YouTube trailers for Google Play
The Product Page
- App Store Product Page — full anatomy of the listing page and visual hierarchy per platform
Testing & Optimization
- wiki:ab-testing — PPO (Apple) vs Store Listing Experiments (Google); what's testable and how
- Creative Testing Strategy — systematic framework: test icon first, then screenshots, then video
- Custom Store Listings — Google Play's condition-based listing variants (up to 50 per app)
Platform-Specific Features
- LiveOps Cards — Google Play promotional cards for events, offers, and updates
- Custom Product Pages (CPP) — Apple's URL-based custom pages (up to 35, keyword-assignable)
Localization & Specifications
- Store Listing Localization — transcreation of visual assets for international markets (20-40% CVR lift)
- Visual Asset Specifications — master reference for all image/video dimensions, formats, and codecs
Dependency Map
graph TD
AIP[App Store Product Page] --> ICO[App Icon]
AIP --> SS[Screenshot]
AIP --> APV[App Preview Video]
AIP --> FG[Feature Graphic]
ICO --> CVR[Conversion Rate]
SS --> CVR
APV --> CVR
FG --> CVR
AB[A/B Testing] --> ICO
AB --> SS
AB --> APV
AB --> FG
CTS[Creative Testing Strategy] --> AB
CSL[Custom Store Listings] --> SS
CSL --> FG
CSL --> SLL[Store Listing Localization]
CPP[Custom Product Pages] --> SS
CPP --> APV
LOC[LiveOps Cards] --> Engagement
SLL --> SS
SLL --> FG
SLL --> APV
VAS[Visual Asset Specifications] -.-> ICO
VAS -.-> SS
VAS -.-> FG
VAS -.-> APV